Photograph by Inez van Lamsweerde and Vinoodh Matadin/Trunk Archive

You don't have time for a 45-minute face mask, no matter how much good it does you. Fortunately, the newest versions, usually highly concentrated cleansers or creams, work in a mere five. Here's the one you should be using based on your skin type. Kayleen Schaefer

CLEANSING

Who Should Use It: Anyone whose face is shiny by mid-morning
Why It Works: Oil-sucking ingredients like clay and witch hazel remove grease and dirt buildup.
How to Apply It: Put it everywhere but under your eyes, leave it on for five minutes, and rinse with warm water.
Jack Black Deep Detox Clay Mask ($25), getjackblack.com

HYDRATING

Who Should Use It: Those who reach for lotion halfway through the day
Why It Works: Almond, lavender, and vitamin E add moisture immediately and soothe red, sore skin.
How to Apply It: Put it on before you get in the shower and wash it off with warm water before you get out.
Elemis Post Shave Recovery Mask ($46), elemis.com

BRIGHTENING

Who Should Use It: Guys with dull complexions
Why It Works: Chemicals like glycolic acid slough away dead skin cells and stimulate the production of fresh ones.
How to Apply It: Spread on a thick layer; remove with a toner, not water, after five minutes.
Nickel Mug Shot ($33), groominglounge.com

Photograph courtesy of Burberry

Burberry's new fragrance, The Beat—a crisp, woody scent—evokes the fresh spirit of creative director Christopher Bailey's stylishly disheveled collections. Cool trench coat not included. Courtney Colavita

Photographs by Brian Finke at Bliss Spa

Getting a massage may be relaxing, but booking one can be stressful. Do you need Thai or Swedish? Relaxation or rejuvenation? A lot of pressure or a little? Here's a guide to picking the kind that will give you the best fix. Kayleen Schaefer

SPORTS

What It Is: The rub is similar to a deep-tissue massage, but the kneading and pressure are concentrated on one sore or stressed area of the body—whichever part you say is ailing you.
Who Should Get It: Anyone with an injury, such as a hurt knee or shoulder
The Tip: To make sure the therapist knows what hes doing, ask if he offers therapeutic massages.

DEEP TISSUE

What It Is: This massage—focused on the neck, shoulders, and back—works out kinks and knots deep in the connective tissue of your muscles.
Who Should Get It: Guys who spend all day in one pose: hunched over a computer screen
The Tip: Flush out the toxins released during the massage by drinking at least 12 ounces of water afterward.

SWEDISH

What It Is: In this head-to-toe, low-pressure massage, the muscles are stroked in the direction the blood flows to your heart, which improves circulation and relieves aches and pains.
Who Should Get It: Any first-timer—but women are usually bigger fans than men, because it's full-body
The Tip: Ask the therapist to use lotion instead of oil so you won't need a post-massage shower.

HOT STONE

What It Is: Warm rocks are placed on your back, hands, and feet to relax your muscles and allow the therapist to apply deeper pressure.
Who Should Get It: Anyone with chronic back pain or arthritis
The Tip: Don't worry about getting burned: The stones aren't hot enough to leave any red marks.

THAI

What It Is: This massage is designed to stretch your muscles. The therapist places your body in various yogalike positions and even cracks your knuckles and walks on your back.
Who Should Get It: Those stiff from a red-eye flight or a strenuous tennis game
The Tip: This massage will keep you at the spa longer than most. It usually takes about two hours.

Photograph by John Francis Bourke/Corbis

Q: Should you request a male or a female massage therapist?

A: "Eighty percent of our clients ask for a female," says Pirooz Sarshar of the Grooming Lounge, in Washington, D.C. While most guys don't like being touched by another man, Sarshar prefers men, because of their strength: They can get deeper into the muscle than women can. And silence is key. "As long as they don't talk," he says, "I don't care what sex they are."

Photograph by Greg Delves

Reserve complex, spicier scents—like those containing pepper, vetiver, cedarwood, or musk—for after six o'clock. Kayleen Schaefer

1. Kenneth Cole Black ($62), sephora.com
An intense blend of dark violet and musk thats tailor-made for black-tie occasions.

2. Christian Lacroix Noir ($28), avon.com
A cardamom-and-vetiver concoction potent enough to linger into the late-night hours.

3. Calvin Klein Euphoria Men Intense ($65), bloomingdales.com
A pepper-and-sage mix that's bolder than the daytime-appropriate original.

Check out our list of the best colognes for daytime.

Photograph by Greg Delves

Before night falls, stick to a light, citrusy cologne with undertones of bergamot, neroli, ginger, or mint. Kayleen Schaefer

1. Versace Pour Homme ($72), nordstrom.com
Geranium and bitter-orange notes reminiscent of the Mediterranean.

2. Prada Infusion D'Homme ($100), neimanmarcus.com
Clean and soapy with a kick of iris.

3. Tommy Hilfiger Hilfiger ($59), macys.com
A papaya-and-grapefruit blend that's as subtle as a chalk-striped suit.

Check back next Thursday for colognes to wear after dark.

Photograph by Jamie Chung

It's not hype: Toothbrushes that plug in really do get your teeth cleaner. Invest in a new high-tech model with soft bristles and extra whitening power. Here are three to try. Katie Hintz

1. Ultreo
Pro: The pared-down toothbrush uses ultrasound technology that breaks paste into microbubbles to clean teeth more deeply.
Con: The way the ultrasound waveguide—a rubber ball in the center of the bristles—knocks against your teeth is annoying until you become accustomed to it.
$170, ultreo.com

2. Philips Sonicare Healthy White
Pro: The streamlined design makes the transition from manual to electric easier, and the "Clean & White" mode purports to lighten teeth by two shades in two weeks.
Con: That whitening mode is noisy enough to wake any nearby sleepers.
$110 for two modes, $130 for three, sonicare.com

3. Oral-B Triumph With SmartGuide
Pro: A separate wireless display reminds you to switch mouth quadrants every 30 seconds and automatically stops the bristles when you're brushing too hard.
Con: The multistep assembly rivals that of an IKEA shelving unit.
$150, oralb.com

The Alternative: Whitening Toothpaste (Email Diamant Red Formula)

Photograph by Jamie Chung

The average whitening toothpaste comes in a glittery box that advertises supposed miracle ingredients—peroxide! Free oxygen molecules! But the French brand Email Diamant has been winning fans since 1893 with a more refined approach. Encased in a retro metal tube, the licorice-flavored paste makes gums look redder, which gives the illusion of whiter teeth. The effect is subtle enough that you won't look like a Seacrest acolyte.
$18, bigelowchemists.com