

Photograph by Jan Cobb
Since the publication of The Areas of My Expertise, his first book of invented "world knowledge," John Hodgman, 37, has become something of a celebrity, by way of The Daily Show and the ubiquitous Apple ads in which he plays the hopelessly unhip PC. Back with another book of fanciful nonfacts, More Information Than You Require (Dutton, $25), the reigning expert on nonsense discusses his specialty.
Q: How did you become a television personality?
A: One of my big role models was George Plimpton, because he could run the Paris Review and do television ads for Intellivision. If George Plimpton could stand against a white background and talk about a video-game console, certainly I could go before a white background and advertise a computer.
Q: Did you grow up reading a lot of reference books?
A: Oh, yes, I loved them. This book was inspired largely by The Book of Lists, and Big Secrets by William Poundstone, because the author sought to explicate the big secrets, like the recipe for Kentucky Fried Chicken and the dining club in Disneyland that is the only place you can drink alcohol.
Q: That must be helpful for alcoholics stuck at an amusement park.
A: No. Walt Disney saw it as a place where he could wine and dine. Now it's hardly a secret, because the Internet exists precisely to ferret out these bits of esoterica. When someone suggested I do a trivia book, it was like a lightbulb exploding in my headan old Edison bulb that smashes and burns down the barn: Because trivia is an exercise in folklore anyway, why not just make it all up? Also, it saved me research time. Timothy Hodler