Blindly adopting every trend will turn you into a punch line, not a player.

-By Courtney Colavita
-Photograph by Bela Borsodi

When Sacha Baron Cohen crashed a runway show in Milan this Fall disguised as Brüno, his Austrian alter ego, the audience barely blinked. Dressed in an absurd Beyond Thunderdome pastiche of layered fabrics and dangling tassels, the comedian emerged onto the catwalk with an expertly executed strut. It was only after security stormed the stage and escorted him away that most spectators realized they'd been had.