Book Review of IKEA Catalog

In this month's issue of Canadian magazine The Walrus, Ryan Bigge writes a "book review" of the latest IKEA catalog:

If read conventionally, the plot is pedantic, resembling an overdetermined romantic set piece in a chick-lit novel: beginning in the kitchen, it quickly moves through the living room before reaching the bedroom. But the genius of Kamprad's work is how it can be treated as a grown-up choose-your-own-adventure that allows readers to assemble their own narratives.

It's high-quality, cerebral design humor (which is hard to come by these days): "Swedish for Great Literature."