Meet Haight-Ashbury's newest resident: VASF, the first full-fledged store from streetwear brand RVCA (we asked, and both acronyms stand for nothing). Such blatant disregard for linguistic decorum seems only natural for a label known for its art-world connections, which have led to the creation of a sweatshirt for Deitch Projects and a Jean-Michel Basquiat sneaker with Reebok. The 4,000-square-foot store, opening today, is plenty artist-friendly: Window displays are by Ed Templeton and Clare Rojas, and the space includes a gallery. (Its first show is called Family Matters and features work by Craig Stecyk and Phil Frost).  A curated collection of books, magazines, DVDs, and music will also be on offer (something tells us the selections will be more LES—that stands for Lower East Side—than Haight). Can't make it to San Fran? Locations are planned for L.A., New York, Tokyo, and Sydney.
VASF, 1485 Haight St., San Francisco, (415) 701-7822, rvcaclothing.com. Opening reception Nov. 8, 7-11 p.m. Family Matters runs from Nov. 8-Dec. 31.