Parisian clothier Liste Rouge has been around since 1938, but the brand has finally stepped into the late 20th century with listerougeimagine.com, where you can customize your own shirts. Variables include button thread, monograms, and (for true compulsives) the fabric lining inside the collar and cuffs. And while the company can lead you to the well of good taste, it can't make you drink. Or as company rep Nicolas Santi-Weil puts it, "I never thought that one day we would see Liste Rouge shirts with skulls on the inside of the collars." Mon dieu.
Liste Rouge Imagine, regular shirt, $240; tuxedo shirt, $290; monogram for an extra $25, listerougeimagine.com