For his first English-language film, My Blueberry Nights, Wong Kar-Wai hit the road, shooting stars Norah Jones and Jude Law in locations throughout the U.S. To promote next week's premiere, the Hong Kong director is trying something just as American: the T-shirt tie-in. Of course, it's an art-house flick, so the shirts are limited-edition numbers sold at NYC boutique Opening Ceremony. They come in five options, one for each of the film's five locales. Looking for something that won't shrink in the wash? Postcards and posters will be on sale too.
My Blueberry Nights T-shirts, $95, postcards, $25, and posters, $50, available at Opening Ceremony, 35 Howard St., NYC, and 451 North La Cienega Blvd., L.A., openingceremony.us