3.1. Phillip Lim 2.0

It's been a good spring for Phillip Lim. His white women's shirt for the Gap just went on sale, he's got a new collaboration with Birkenstock's Tatami line, and tomorrow the designer opens his first international store in Tokyo's Aoyama district. The 2,230-square-foot, bi-level space will carry 3.1 Phillip Lim menswear, shoes, and accessories, not to mention women's, kids, and the organic Go Green Go Collection. Designed by Norito Takahashi, the two-story space boasts white concrete walls studded with circular cutouts, reclaimed wood floors, and a mirrored glass shell. Lim says he's planning on rolling out several more Japanese shops in the coming years, and is in talks to open doors in Hong Kong and mainland China as well. But his encore will happen a bit closer to home—he's opening an L.A. boutique in June.
Glassarea Aoyama; 5-4-41 Minami Aoyama; Minato-ku, Tokyo; 03-6418-5070

Photo: Yukie Kasuga/Women's Wear Daily
Tags: Fashion

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