Banana's split

With cheap chic experiencing a boom, it might seem like a strange time for Banana Republic to go upscale. But that's exactly what they've done: Tonight, they're officially opening their first ever BR Monogram store, which will carry the brand's eponymous upscale line of men's and women's clothes. The collection is pricier than its usual fare, but in exchange you get fancy onsite amenities—complementary tailoring, bottled water for sipping, Jasper Johns monographs to leaf through—not to mention better-quality fabrics. So is it worth the extra expense? Looks like it, judging by the shawl-collared linen cardigan (pictured), $129. Maybe the time is ripe after all.
BR Monogram, 205 Bleecker Street, NYC, (212) 473-9570, bananarepublic.com

MATTHEW SCHNEIER
Photo: Banana Republic
2:19 PM, April 10, 2008

Tags: Fashion



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