On view now: designer Hussein Chalayan's Level Tunnel, a 50-foot-long, 16-foot-tall, 20-ton interactive art piece commissioned by spirits-maker Level. (Hence the name.) How it works: Blindfolded participants walk through and get a "sensory experience" of the brand's vodka, including scents of lemon and cedar, and listen to music played on a Level-bottle flute (sadly not for sale), all while a monitor broadcasts the user's heartbeat to viewers outside. (Your reward for enduring all this? A sample of actual vodka at the end.) The installation opens in Mexico City this May, before traveling to Athens and Paris later in 2008.
For more information, visit levelvodka.com

[Designboom]