George Lois tries his hand at a different kind of design
DNR reports today that legendary creative director George Lois—whose work for Esquire is now on view at MoMA—is the force behind My 3D Fit, a new line of jeans and shirts that supposedly achieve a better fit by using a double-seamed side panel rather than the traditional side seam. (This is meant to reduce bunching.) Hardly an obvious project from the guy famous for riddling Muhammad Ali with arrows, but it's not Lois' first encounter with fashion: He helped launch Coca-Cola apparel back in the eighties. (And we'll assume George had nothing to do with those square-toed shoes in the picture.)
My 3D Fit denim, $150-$200, and shirting, $125, available at My3DFit.com
Photo: My3DFit.com
Tags: Fashion
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1:14:18 PM on
05/12/08
Just to call a spade a spade; it is not evident from these photos that these jeans provide a better fit.
Nonetheless, I am interested in seeing them.
7:43:27 PM on
05/12/08
I tried it and it is the best fit ever!! I got one from a friend and it is so comfortable. Everyone asks me where I got it. I never tried a jean that got me so many compliments. I looked up and it is not sold yet on the web site but I hope soon.
8:29:48 PM on
05/12/08
These are the coolest jeans i have ever tried on! I borrowed a pair from a friend when i was visiting in Miami and tried to steal them--they were soooo comfortable and fit like a glove!
jessica scott
12:31:24 AM on
05/31/08
These are the most amazing pair of jeans I've ever tried on.... It made my body look like it was 10 years younger. Definitely a MUST HAVE.