Damien Hirst's always been as good at marketing his stuff as he is at making it: Starting tomorrow in the Hamptons, the bad-boy Brit will preview works from an upcoming auction. Called Beautiful Inside My Head Forever, the collection goes on the block September 15 and 16 at Sotheby's in London, and includes a gold-dipped bull (pictured), estimated to go for between $16 and $24 million. (Insert your own perfunctory golden calf joke here.) Ten works will be on display at the Bridge Club on Long Island, but if you weren't invited, you're out of luck—the event's private. Not to worry: Even those who didn't make the list can browse the lots on Sotheby's Web site now.