A new site lets men play fetch (best friend optional)

When it comes to hard-to-find menswear, it can seem like Europeans have all the fun. But thanks to Farfetch.com, a new e-commerce site that aggregates the goods of some of the continent's most storied boutiques (Paris' Maria Luisa Homme, Copenhagen's Paris Texas, and London's S**R, to name just a few), dudes who are after the goods of the E.U. are in luck. The site ships globally and converts prices into U.S. dollars, putting brands like Aquascutum, April 77, and Undercover (whose covetable electric-blue leather jacket is pictured here) within a click's reach. Browsing is encouraged; buying (if your coffers look anything like ours), somewhat less so.

[We Are the Market]

Photo: farfetch.com

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