Earnest Sewn's L.A. moment

The NYC-based denim maker opens its first West Coast branch tomorrow. Located next to Nobu at the Malibu Country Mart, the store channels the brand's American heritage concept with industrial fixtures and artifacts from the early 1900s. (What, you expected Day-Glo and Zaha?) The 1,200-square-foot outpost, designed by Earnest Sewn's president and designer Scott Morrison (the same guy who hand-stamps each finished pair of jeans), stocks all of the brand's collections and offers an option to order custom-made jeans. Angelenos who don't want to fight traffic on the PCH needn't worry: Another Earnest Sewn shop—in the Town Tire landmark space on Beverly Boulevard—will open in January.
3835 Cross Creek Rd., Malibu, (310) 317-9200, earnestsewn.com

VICTORIA NAMKUNG
Photo: Joshua Farley, Courtesy of Earnest Sewn
4:24 PM, October 23, 2008

Tags: Fashion



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