If you've ever wanted to design your own sneaker, you're in luck: The Nike Sportswear store in Soho introduces its new Bespoke program today, allowing customers to choose up to 80 individual aspects of the Air Force 1. (In case you're wondering, it takes the old NikeID concept to the next level.) Sounds daunting, I know, but it was fascinating when I tested the process over the weekend. The company provides you with a consultant who explains the available materials, which are arrayed about the room. Think patent leathers, calf skins, and exotics, as well as the iconic elephant skin of the Jordan III (which had been previously unavailable in the ID program). Once you pick them, you can also tinker with other elements, like the laces, soles, and threads. But regardless of what you choose, you'll gain an in-depth knowledge of how a sneaker is made. To make an appointment, head down to the store and set it up in person (they're only available on Sundays and Tuesdays). The shoes take about four weeks to be made, but in the meantime, the store will give you a key chain with swatches of your materials. See mine below—just don't copy it.
Nike Sportswear Bespoke, 21 Mercer St., NYC, no phone, nike.com