Our Man In: Istanbul

The Grand Bazaar in Istanbul is like a litmus test for designer labels. Browsing the wares here is the best way to assess a brand's viability: The more frequent its fakes, the greater its mass-market cachet. Last week, when I braved its halls, the stalls were piled high with Prada and Dolce bags (no surprise), but also with G-Star and Loewe knockoffs (take that, Canal Street). Strangest of all? The piles of ersatz Ed Hardy, which succeeded in looking just as cheap and tacky as the originals, making them probably the best buy there.
The Bazaar wasn't anything like I expected, although there were a few supposedly high-end boutiques tucked in a corner. One of them had an alabaster mannequin posed like a Helmut Newton nude: legs splayed, hands on hips, naked but for an enormous black fur coat suggestively hanging openRussian-hooker-chic. The stallholders in that section were clearly courting rubles and pounds. The refreshingly direct advance"Excuse me, where are you from? Can I help you spend some money?"was repeated, as necessary, in Russian, Mandarin, Japanese, and English.
No doubt it's those international touristsRussians with private jets, new-moneyed Chinesebehind Starwood's decision to pick Istanbul as its road-test location for the W Hotels chain in Europe. (The branch here will be the lone brand beacon for at least a year, until clones in St. Petersburg, Manchester, Verbier, et al pop up.) The hotel's housed in a cluster of Ottoman-era row houses that were once servants' quarters for the nearby Dolmabahçe Palace, with huge souk-inspired rooms, disco-dark corridors twinkling with pink crystals, and a two-story branch of New York's Spice Market. (Exporting Vongerichten's restaurant to a town that already has a real spice market? Ballsy.)


