Know Jack

Introducing the H&M of grooming products

April 9, 2007—Most new grooming lines try to stand out with ever-more-obscure combinations of extracts and infusions—and have price tags to match. Every Man Jack, which launches later this week at Target, takes the opposite approach, offering high-quality basics at a price that's as low-fuss as the packaging: No item is more than $4.99. And, unlike your dad's soap on a rope, Every Man Jack products forgo dyes and old-school preservatives for a more natural approach. Body Wash uses only nondrying natural surfactants instead of the potent chemicals found in drugstore brands; Shave Gel lubricates with aloe and natural glycerin and has chamomile and vitamin E to soothe razor burn; and Face Lotion (even the names are straightforward) is oil-free and noncomedogenic (i.e., it won't clog your pores). The California-based upstart also offers shampoo, conditioner, face wash, and pomade, all available in a pleasantly minty signature scent, plus cedarwood, tea tree, or—our recommendation—fragrance-free. After all, the money you're saving easily justifies a nice new bottle of cologne.

Every Man Jack, available April 15 at Target stores nationwide.