Future Shock

Prada's dystopian take on the slogan tee

April 19, 2007—T-shirt fashions can be pretty fleeting—and we've got a box of "Emotionally Unavailable" shirts to prove it—but Miuccia Prada's new entry into the genre may have more staying power than your typical slogan tee. Dubbed Obvious Classics #1, the line provides a wearable showcase for the eye-catching faux billboard advertisements (created by Rem Koolhaas's think tank AMO) that were projected behind the models at Prada's Spring 2007 runway show. While Rem and Miuccia have been collaborating since 2000—on Prada epicenters from New York to Tokyo and each of the brand's Waist Down exhibitions—Classics #1 takes things in a more political direction with what the label calls "a tongue-in-cheek view of where our lifestyle choices may lead us in a not too distant, fully-globalized, interconnected future." Translation: people water-skiing behind a low-flying F-15; ads for websites like inject-your-dream.com, genderpill.com, and happycream.com; and the fame-, style-, and virility-enhancing pills above. It's heavy stuff compared to that "Obama Is My Homeboy" T-shirt you were tempted to pick up last weekend, but also more likely to be in your wardrobe come August.

Click for a slideshow of selected shirts from the collection.

Obvious Classics #1, on sale now, $210, Prada Soho, 575 Broadway, NYC, (212) 334-8888; Prada Beverly Hills, 343 N. Rodeo Drive, Beverly Hills, (310) 278-8661, www.prada.com.