Prada Does Denim

Finally, a reason to buy more jeans

June 27, 2005—After slapping her name on umbrellas, bathrobes, and socks, Miuccia Prada has decided to do jeans. When the collection hits stores next month, Prada Denim will face stiff competition (see our comprehensive guide here), but the jackets, shirts, and jeans should command attention. The cuts are traditional (no Dolce & Gabbana-style 3-inch rises here), and the seven different finishes range from dark blue to gray. Understated aesthetic aside, you'll instantly recognize the designer's touch, thanks to the familiar red tag on the right cuff, logo inside the watch pocket, and a just-short-of-subtle "Prada" stitched on the right rear pocket. The best indication of these pants' provenance? Their $295 to $695 price tag.




Prada Denim, available in July at Barneys New York, www.barneys.com; Scoop NYC, www.scoopnyc.com; and Prada stores; more information at (212) 334-8888.