Curtains for Cloak
Alexandre Plokhov on the decision to close up shop
December 18, 2006Friday was a sad day in menswear, as one of New York's most lauded indie designers, Alexandre Plokhov, announced that due to partnership disputes, he would be shuttering Cloak after Spring 2007 shipments were delivered. Plokhov declined to speak about the news on Friday, but did agreed to answer a few questions over email.
The news comes as quite a surprise. How long has this been in the
works?
I have been thinking about exiting Cloak for about a year. However, the
final decision to pull the plug was made two weeks ago.
What does it say about the state of fashion when even a CFDA
awardwinner such as yourself can't stay in business?
The decision to end my involvement in Cloak was mine onlyit had
nothing to do with the state of contemporary fashion. I think fashion is
in rather good shape. What comes out of Paris and Tokyo continues to
fascinate and surprise me.
Looking back, is there anything you would've done differently?
Aesthetically, I am very proud of what we had accomplishedI would
not alter a single stitch or change a single look. Whatever came down
the runway or made its way to the retailers was a product of occasional
inspiration, sheer determination, and hard work. On another note, Spring
2007 was probably my best collection to datewe had a great time
doing it. The fact that a tiny group of single-minded individuals
(Cloak's staff has never numbered more than five people) can make their
voice heard is still amazing to me.
Do you have any advice for other independent designers?
Get a great lawyer to read through anything you are about to sign.
So what now?
It's hard to say, but learning a foreign language as well as developing
a hobby would make for a good start. I always thought that gardening is
very chic!









