Patently Absurd

Dalí deodorant and more of 2006's silliest brand extensions

December 14, 2006—Extending a successful brand into new territory has long been a pillar of the business world, but for every Paul Smith bicycle or Versace Lamborghini, there are seemingly hundreds of products that push the boundaries of taste (not to mention logic). New York firm TippingSprung and Brandweek recently asked more than 800 marketing professionals for their picks for the year's most notable examples. Here are a few highlights.

Play-Doh perfume (top left)
SpongeBob SquarePants organic edamame
Starburst Fruit Chews Bath and Body Collection
American Kennel Club cremation urns
Snoop Dogg pet products (top center)
Cheetos Lip Balm**
Salvador Dalí Agua Verde deodorant stick (top right)

**Voted "most inappropriate"