Sony Bravia W300 Series - Flat-Panel TVs - The Upgrader on Men.Style.Com

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Sony Bravia W300 Series

We're a little skeptical about brand-exclusive technology—especially when it's from a key player in the infuriating Blu-ray vs. HD-DVD smackdown—but here the Sony-branded "x.v.Color" standard actually works. And what, exactly, is "x.v.Color"? Without getting into a whole host of tech gobbledygook, it basically expands the amount of visible color by 180 percent. Truth be told, at times it looked more like 176 percent to us, though we did notice more accurate color in video recorded with the company's newest HD camcorders. Of course, broadcast and cable HD—not to mention Blu-ray discs—have yet to provide such a highly saturated signal, so your opportunities to put the technology to use are sadly limited for now.
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Flat-Panel TVs
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Price: $4,300 (KDL-52W3000), $3,500 (KDL-46W3000), $2,700 (KDL-40W300)
Screen sizes: 52, 46, 40 inches
Type: LCD
Format: 1080p
Contrast ratio: 18,000:1 Depth: 15.1 (52), 12.7 (46), 12.7 (40) inches
Inputs: 3 HDMI, 2 component, 3 composite, 1 S-Video, Internet
Speakers: Yes
Setup considerations: Brushed-metal bezel; HDMI-connected devices can be controlled via TV remote
Web site: sony.com

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