We think Helmut Lang deserves the credit—or is that the blame? Before the rigorous Austrian introduced his slim, precisely cut jeans in the mid-90s, you'd buy a pair of 501s and call it a day. Now the choice is just a bit more complicated. We've rounded up the best jeans in a ridiculously crowded market, focusing on each brand's most essential style. Here's your chance to stand up for your favorites.
There's little new about the New Standard. Other than lowering the rise a bit (thus the "New"...
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RANK: 1
The intentionally under-the-radar brand makes all of its jeans from eye-catching orange-stripe...
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RANK: 2
While Kris Van Assche explores new territory on the runways, Dior's Hedi Slimane–inspired...
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RANK: 3
The 501 may seem like a sacred, untouchable artifact, but it has actually changed with the times. As...
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RANK: 4
Ralph Lauren's ultra-high-end brand—named after his Ridgway, Colorado, ranch, but you knew...
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RANK: 5
The Stockholm label first realized its "Ambition to Create Novel Expressions" in trouser form ten...
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RANK: 6
As you probably know, erstwhile denim guru Lang has abandoned fashion for pursuits such as making...
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RANK: 7
They're not flashy (we mean that as a compliment), but these jeans from Earnest Sewn (founded by...
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RANK: 8
The American brand brings an international approach to fabric: Its selvage denim is made from...
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RANK: 9
At Diesel, understatement is a relative term, but the Dughan model is among the label's least...
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RANK: 10
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